Aeroline Redesign
Project Overview
Aeroline, one of Malaysia’s leading bus transit companies, wanted to modernize its outdated digital presence to better meet the expectations of today’s travelers. I was tasked with redesigning both a mobile-responsive web portal and a mobile app. The goal was to improve the booking flow, create a seamless user experience across devices, and strengthen customer satisfaction while supporting Aeroline’s operational efficiency.
Services
Web Design
Product Design
Client
Aeroline
Sector
Transportation
Year
2024
Challenges & Opportunities
When I joined the project, Aeroline’s digital platforms had not kept up with customer expectations shaped by airlines and ride-hailing apps. The booking process was slow, the UI lacked clarity, and customers often faced friction when searching for schedules, choosing seats, or making payments. Through stakeholder interviews, customer feedback reviews, and competitor analysis, I identified several pain points:
Complex booking flow – Too many steps and unclear seat selection reduced conversion rates.
Outdated design across web platforms and confused customers.
Lack of mobile-first thinking – The old system wasn’t optimized for on-the-go travelers.
The Solution
I redesigned Aeroline’s digital platforms with a mobile-first, traveler-centric approach. The booking flow was simplified into fewer, clearer steps, supported by real-time seat selection and transparent pricing. A consistent design system was implemented across web and mobile to ensure familiarity no matter the device.
